PURPLE EXPERIENCE LABS

Step inside
the idea.

We turn brand stories into interactive worlds, inviting people to play, explore and connect through experiences they can shape.

Explore your idea A different way
to see what’s possible.

What if?

A little curiosity.
A new possibility.

CREATIVITY. TECHNOLOGY. PARTICIPATION.Step a little closer

BUILT AROUND PEOPLE

Technology is the tool.
Participation
is the point.

A memorable experience gives people something to do, discover or feel. We begin with that human moment, then choose the creative approach and technology to make it happen.

From a playful interaction to an immersive environment, the story stays connected to the people taking part.

More than a screen.
A part in the story.

WAYS INTO THE EXPERIENCE

Follow your
curiosity.

Play can open a conversation. A space can tell a story. A simple gesture can change what happens next.

Immersive worlds
Interactive narratives
Spatial storytelling

Let curiosity lead.

Immersive environments, layered stories and responsive details invite people to follow their curiosity. We create spaces where they can choose a path and discover the story at their own pace.

There is more than one way in.

WHAT WE DO

An idea.
New ways to experience it.

We connect concept, design and development to make experiences that feel considered from the first interaction to the last.

Game Design & Gamification

Give participation a purpose. We shape challenges, choices and rewards around your audience and the behaviours you want to encourage.

Interactive Experiences

Create experiences that respond to people. A touch, a gesture or a choice becomes part of the story, inviting the audience to shape what happens next.

AR / VR / MR Experiences

Add a new layer to familiar places or build an entirely new environment. We design augmented, virtual and mixed reality experiences around a clear story.

Experience Technologies

We bring AI, motion, sensors and touch together to create responsive interactions, choosing the technology around your audience and setting.

Custom Brand Games

Turn your brand into a world people can play. We create original game concepts, mechanics and visual systems, then develop them for the right platform.

Phygital & Spatial Experiences

Let the physical and digital respond to one another. We shape spaces, objects and interactive layers that invite people to move, discover and take part.

EXPERIENCE CONSULTANCY

A clear direction.
Before the first interaction.

We align audience needs, creative ambition and practical considerations through strategy, concept development and guidance from brief to delivery.

Talk through the possibilities

HOW WE WORK

Room to imagine.
Care in the making.

We work through the experience together, testing the idea early and refining the details as it takes shape.

Think it through.
Bring it to life.

Understand
Get to know your goals, audience and context, then define what the experience needs to do.
Imagine
Shape the story, interactions and creative direction around a clear central idea.
Build
Design, prototype and develop the experience, refining how it looks, feels and responds.
Deliver
Test the experience in its intended setting and prepare it for people to take part.

IN GOOD COMPANY.